Senior Manager SEM – Total Search (Pharmacy & Health Services) at CVS Health ID-7765

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Job Description

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Job Summary

CVS Health is seeking a highly skilled and motivated Senior Manager of Search Engine Marketing (SEM) to lead our Total Search team, focusing on Pharmacy and Health Services. This is a pivotal role where you will oversee SEM strategies, optimize digital presence, and drive customer acquisition and retention efforts across our online channels. The ideal candidate will bring a deep understanding of SEM tactics and the ability to drive significant business impact in the health and pharmacy sector. You will work cross-functionally with digital marketing, product, and technology teams to create and execute cutting-edge digital marketing strategies that align with CVS Healths core values and business objectives.

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Key Responsibilities

  • Lead SEM Strategy: Develop and implement comprehensive SEM strategies for Pharmacy and Health Services, ensuring alignment with broader marketing goals.
  • Campaign Management: Oversee the management of paid search campaigns across multiple platforms (Google Ads, Bing, etc.), optimizing for both efficiency and effectiveness.
  • Budget Oversight: Manage SEM budgets, ensuring optimal allocation and spend efficiency to maximize ROI.
  • Performance Analysis: Utilize analytics tools to assess the performance of SEM campaigns, generating detailed reports with insights and actionable recommendations.
  • Collaboration: Work closely with cross-functional teams including SEO, content, technology, and analytics to ensure SEM efforts align with overall marketing strategies.
  • Continuous Improvement: Identify opportunities for process and campaign improvement, staying up to date with the latest SEM trends and best practices.
  • Team Leadership: Lead, mentor, and develop a team of SEM specialists to execute campaign strategies effectively and efficiently.

Required Skills and Qualifications

  • Education: Bachelors degree in Marketing, Business, or related field.
  • Proven Experience: At least 5-7 years of experience in SEM, with a focus on the healthcare or pharmacy sectors strongly preferred.
  • Technical Expertise: Strong knowledge of SEM tools, platforms (Google Ads, Bing Ads, etc.), and analytics software (Google Analytics, SEMrush, etc.).
  • Project Management: Experience in managing large-scale SEM campaigns, including budget oversight and resource allocation.
  • Communication Skills: Excellent written and verbal communication skills to clearly convey SEM strategies and performance metrics to stakeholders.
  • Problem Solving: Strong analytical mindset with the ability to assess data, identify trends, and implement improvements based on insights.

Experience

  • 5-7 years of experience managing SEM campaigns, with at least 3 years in a managerial role.
  • Experience in the healthcare or pharmacy sector is highly preferred but not required.
  • Proven track record of optimizing paid search campaigns, driving measurable results and ROI.

Working Hours

  • Full-time, Monday to Friday.
  • Hybrid work environment: flexible remote work options with required in-office presence as needed for team meetings and strategy sessions.

Knowledge, Skills, and Abilities

  • Analytical Skills: Ability to evaluate complex data and provide actionable insights for campaign improvements.
  • Leadership: Experience in managing a team, providing mentorship, and fostering a collaborative environment.
  • Digital Marketing: Advanced knowledge of search engine marketing, digital advertising trends, and optimization techniques.
  • Strategic Thinking: Strong strategic thinker with the ability to prioritize tasks, manage multiple projects, and deliver results on time.
  • Adaptability: Ability to adapt quickly to changing business needs and digital marketing trends.

Benefits

  • Competitive Salary: Attractive compensation package based on experience.
  • Health & Wellness: Comprehensive health, dental, and vision benefits.
  • Retirement Plan: 401(k) plan with company match.
  • Paid Time Off: Generous paid vacation and holidays, along with sick leave.
  • Work-Life Balance: Flexible work schedules and the option to work remotely.
  • Employee Discounts: Discounts on CVS Health products and services.

Why Join CVS Health?

At CVS Health, we are at the forefront of the pharmacy and health services industry, offering innovative solutions to improve patient outcomes and healthcare delivery. By joining our team, you will be part of an organization that values innovation, leadership, and the opportunity to make a tangible difference in the lives of millions of people. We offer a dynamic and supportive work environment where your contributions are recognized, and you have opportunities for career growth and advancement.

How to Apply

To apply for the Senior Manager SEM – Total Search role at CVS Health, please submit your resume and cover letter through our careers page. Ensure to highlight your relevant experience and expertise in search engine marketing and digital advertising. We look forward to reviewing your application!

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